Who We Are

Thinking Good is a digital media community that helps men be their better selves. We do good by helping you be better. We help men be better husbands, fathers, sons, brothers, friends, community members, entrepreneurs, innovators, artists and thinkers.

Today’s men wear many hats throughout life and are constantly juggling their various roles and responsibilities. Increasingly anxious and at times burnt-out, men want to lean-in to their responsibilities, but also lean-back and enjoy their lives.

Our era is defined by seemingly infinite information and that’s great. However, the challenge of sifting through the clutter to find quality material that informs and entertains is daunting.

Thinking Good is dedicated to meeting our needs holistically with relevant information in one place.

In whatever part of your personal, physical, civic, emotional or spiritual life you want to improve and excel. We’re here to help. Through motivating stories of resilience, determination and fortitude; courses, coaching and live events with industry leaders and thinkers, Thinking Good is a media community for you to be your to be their better self.

The Founder
frog smile jioni

As a seventh grader at Willard Jr. High School, Jioni got his start in the media business by founding the school paper. His first story was about the only kid in school who could dunk a basketball. A year later, he created the Willard Olympics, a school-wide week long sporting event where students competed in a bevy of activities ranging from handball to wrestling.

In high school and college, Jioni wrote for and edited campus publications. It was at UCLA that his professional career in media began writing news and entertainment for Rap Pages Magazine.

From there he would go on to cover sewers in LA, landfills on Long Island, the devastation and rebuilding of New Orleans, power politics on Capitol Hill and the presidential campaign trail.

For much of the past decade, Jioni has worked for members of Congress and the Obama Administration as a communications strategist and coalition builder. He lives in Washington DC with his wife, two sons and their two cats.