In this episode, we speak with Andrew MacDowell, the founder of Brooklyn Strategic, a coalition of specialized communications agencies and media production groups based in New York City and Washington, DC. Together, they develop and implement amazing digital campaigns and strategic communications programs in the social purpose, educational, philanthropic, and financial sectors.
With over two decades of experience in communications, Andrew is an industry leader who brings a wealth of business savvy having worked in large and mid-sized firms, in addition to launching several successful entrepreneurial endeavors.
I met Andrew when our oldest kids were almost two-years-old and attending the same preschool in Washington DC. Bonding first as fathers—sharing our hopes and fears for our families, Andrew and I eventually discovered we had similar professional interests and quickly became sounding boards for each other.
I once heard a story about a guy who wanted to write a book. But he was too overwhelmed by the enormity of the process, so for a decade, he didn’t do it. One day, he decided to create a 5,000-word monthly magazine and offer a two-year subscription to everyone he knew. A bunch of people signed up, and all of a sudden, he had to do it. At the end of two years, he had 120,000 words to work with to create this book.
The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.
The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with. That’s why you can have a thousand “friends” on Facebook, as you never could in real life.
You may recall, Dr. Speights was our inaugural guest on the Suite Talk podcast. If you haven’t checked it out, please do so, it is Episode 01. It is just as relevant today as when we recorded it last year.